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One Texas Rancher on the Changing Future of Cowboying

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Dane Driver, owner of the Driver Land and Cattle Company, talks about changes to the cowboying culture.

The Big Bend Ranch Rodeo this weekend saw cowboys from across Texas head to Alpine, where they gathered to compete in events like bronc busting and branding. The rodeo is different from most because it features working ranchers, men and women who ranch for a living. Dane Driver is one of them. Before the weekend's events got started, he talked with us about the challenges cowboying culture faces and how that tradition might continue through a next generation.

 

 

Carlos worked at Marfa Public Radio from 2017 to 2024, first as a reporter and Morning Edition host and later as News Director.