Dane Driver, owner of the Driver Land and Cattle Company, talks about changes to the cowboying culture.
The Big Bend Ranch Rodeo this weekend saw cowboys from across Texas head to Alpine, where they gathered to compete in events like bronc busting and branding. The rodeo is different from most because it features working ranchers, men and women who ranch for a living. Dane Driver is one of them. Before the weekend’s events got started, he talked with us about the challenges cowboying culture faces and how that tradition might continue through a next generation.