Tag Archives: Marketing

Texas Beef Council Turns Focus to Younger Eaters

It has been 22 years since the racing violins and xylophonic beats of composer Aaron Copland’s “Hoe-Down” from his ballet “Rodeo” poured out of television sets, making “Beef. It’s What’s for Dinner.” one of the most recognizable advertising campaigns of … Continue reading

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Juárez Begins Shuttle Service Hoping to Attract Tourists

Tourists abandoned the Mexican border city of Juárez in droves when a vicious drug war erupted in its streets beginning five years ago. Now the city wants to win them back with the help of a new shuttle service that … Continue reading

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Ranchers Approve Added Charge for Cattle Sales in Texas

Every time a cow is sold in Texas, a dollar of that sale goes to industry groups that use it to promote and research beef. It’s part of a national program called the “beef checkoff,” and that charge will now … Continue reading

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Low Turnout for Texas Beef Checkoff Vote

Last week ranchers went to the polls over the proposed Texas Beef Checkoff – a program that would use money chipped in from cattle producers to help promote the Texas beef industry. Voter turnout numbers are now in from the … Continue reading

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Texas Beef Industry Looking for New Marketing Dollars, but Some Feel Left Out

Texas ranchers are voting this week on a proposed new marketing program for the state’s beef industry. Most of the industry’s big players back the measure, and it seems likely to pass. Ranchers have already been paying into national marketing … Continue reading

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