Marketing

It has been 22 years since the racing violins and xylophonic beats of composer Aaron Copland’s “Hoe-Down” from his ballet “Rodeo” poured out of television…

Tourists abandoned the Mexican border city of Juárez in droves when a vicious drug war erupted in its streets beginning five years ago. Now the city wants…

Every time a cow is sold in Texas, a dollar of that sale goes to industry groups that use it to promote and research beef. It’s part of a national program…

Last week ranchers went to the polls over the proposed Texas Beef Checkoff - a program that would use money chipped in from cattle producers to help…

Texas ranchers are voting this week on a proposed new marketing program for the state’s beef industry. Most of the industry’s big players back the…